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What title should I choose on a business card?Please respond if you're a business owner or upper management |
Not to snub anyone, I would just prefer input from people with experience in choosing a business card title. I just started on my first business venture, so I don't have a lot of knowledge in little things that they don鈥檛 mention in a business books. I just opened an upscale children play and enrichment center. What title should I have on my business card(s)? I鈥檓 leaning toward 鈥淔ounder.鈥?Other options: Owner, Director, President鈥? Here are some basic stats to help in title selection: It鈥檚 a custom themed indoor playground/enrichment classes/birthday party facility. I have a total of 26 employees. High-end market appeal (fancy parent鈥檚 lounge, gallery of original art work for sale, etc.) Eventually my goal is to franchise. Bonus question: How may cards to I need and for what use? Thank you for your experience. I would go with Owner at this time. You'll be meeting a lot of parents while building your business and you want a friendlier title than President & CEO. Once you incorporate and franchise, you can change your title when you order new business cards. The more cards you order, the cheaper they are. I order 1000 cards at a time. Make sure the cards are well-designed and easy to read. Avoid clutter - keep the information on the card basic. You'll want the name and address of the business, your name and title, phone #, fax #, and email address. If you have room, include a byline that gives a hint of what you do. For instance, if your business name is "Woolen Wonders", you might add the words, "Wool processing, carding, and spinning". Your cards are the cheapest form of advertising you can use, so be generous in handing them out. Otherwise, they do you no good. Pass them out to everyone you talk to and ask people to tell others about your business. Word of mouth is the most effective means of gaining business. Founder give the impression that maybe you're not very involved. Owner makes is sound less professional. President denotes large corporation. Director is the choice I would go with. This, of course, is just my opinion as a professional. Director, sounds professional and show active involvement in the business. I would get the least amount. You should have them on your desk for people you come into your office. Also you should carry them around with you all the time. ( I always have some in my card too!) If your company is a sole proprietorship, I would use either "owner" or "proprietor". If it is incorporated, "President" or "director". Start with 500 cards. If you run out too quickly, increase the order next time. For an upscale clientele in the service industry, I recommend Chief Executive Officer (CEO), President, or Founder. Business cards are useful in networking situations where you are meeting new clients, left by the register or desk of your center for drop in visitors, to industry tradeshows, or PTA meeting booths, etc. You can buy them in lots of 150-250-500 or more, for the average small business person, 250 is adequate to start, and if you order from those fast turnaround places you can get more when you need them anyway. As you'll be making the presentations yourself, I understand that the best thing is to be clear and honest. Founder is a good choice, but it might look strange for business-minded-only people who might require more explanations. You might consider to have two sets of cards depending on the destiny, the "formal business" one could read "Managing Director" or "CEO" but for Chief Entertainment Officer! Because of the educational arena I would go "Director" as well but you don't need a title at all. Not having a title gives you the ability to adapt to whoever you are talking to so that you appear on their level. You can start off running 10 or so on your computer and see how many you'll need. It is usually cheaper for 1,000 cards than for 500. Start with the minimum in case you have to make changes along the way to your contact information. All you need on the card is your name, address, phone, cell, email, web, or whatever method of contact you are seeking clients and/or students to reach you at. |
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