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What are good (inexpensive) ways to effectively market a retail art sales website? |
I have recently launched a gallery and retail sales website for my limited edition photographic artwork (www.photointrigue.com). Can anyone suggest effective and inexpensive marketing methods to build site traffic and help generate sales? Thanks. Some ideas: 1. Create the best content you can. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others. 2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. 3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area. 4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. 5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; educate potential customers; establishes you as an authority in your field, and allows you to get backlinks for your website. 6. Carefully track your conversions. Getting traffic is one thing; getting them to buy your products is another thing. Watch how well you are converting your traffic to sales. Look at your website from a customer's point of view - does it encourage sales; does it encourage confidence; does it have a strong call to action? Sometimes, simple things can do wonders for conversion such as putting the BUY NOW button above the fold and using eye catching red color. Experiment and see what works for your site You will need a high Google Page Rank in order to get good ranking for your website on search engines. This can be done by getting links from other websites that point to your website. You can submit the site to any directory to acquire these links. An extensive list of directories is available at http://www.123promotion.co.uk/directorym... Free directories listed by PageRank is available at http://www.tipsntutorials.com/top-direct... If you would like an auotameted submission than you'll have to pay. One alternative for such automated website marketing service is http://www.promotetop.com |
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