I'm planning on buying an electronic billboard. I want to know if I would be responsible for verifying if the ads placed on the billboard (which will be either assigned to a contract graphic art agency or will be provided by the customer) have model releases. The ads are in the format of video, animated flash files or jpeg images. The customer will pay the graphc art agency directly. I always see the release as a requirement for photography. I want to know how it applies to my media. Any information will be appreciated.
Yes, because of the "right of publicity."
Specific rights of publicity and privacy vary by locality, but for a billboard, they would be required by all. |
