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I would like to do portraiture (photography) for a living. How should I market myself initially?


I am trying to help a friend get started. How does she get her name and work out there to receive her first clients? She studied it in school, has a good portfolio & website, but she does not have the money to place an ad in any magazines or local papers. I have so much faith in her work, it really is beautiful. She calls her style photojournalistic.

Lets see the website?
Google or Yahoo :) "your city" and "portrait photography" and see what others are doing on the Net.
The cheapest advertising is business cards. Give a few to everyone you can. Leave them every place you can.
Politicians can't seem to say no to free pictures. These are good for self promotion because people recognize the subject.

she could always set herself on a street , and advertise herself, give out fliers and brocures with her work , offer free snaps or a discount and reel them in.

business cards, post cards, offer low prices starting and then raise them accordingly

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