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What is white on white and black on black technique in photography?


White product on white background and black product on black background..(yea, i know) but, why people use this technique and what are the benefits using it?

It is called "high-key" (White on white) and "low-key" (Black on black). It is done for visual impact usually when shooting advertising photos or nudes. Source(s): Editorial, sports and glamour photographer
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